Imagine a marketing team needing to analyze customer data to fine-tune their campaigns. Traditionally, this would involve a long, drawn-out process relying heavily on data analysts and IT personnel. With LCP, the team can query their data directly to create Data Products which can be edited, shared, and used to generate reports via third-party vendors—all without writing a single line of code. This allows for a quick process and empowers them to make smarter decisions, faster.