Cameron who spends his time between the UK, the EU, US, and AsiaPac, founded Data Tiles and created the technology and products behind the brand. With more than 30 years working at the intersection of data and business outcomes, Cameron built a successful data and analytics consultancy later acquired by Deloitte, where he served as a Partner. He led the Specialty Data and Analytics team for Asia Pacific and Japan at AWS, and developed technology and IP that formed part of a data platform acquired and sold to AWS. Alongside Data Tiles, Cameron continues to advise global data consultancies on modern data strategies and platforms.