Data Tiles
Cameron Price, CEO & Founder joins John Goode in Raleigh, NC, sharing business-led data products, AI-readiness, and the Decision-Driven Organization with customers and partners
Expanding across the United States — John Goode, Chief Revenue Officer, based in Nashville, is accelerating customer ROI on AI initiatives alongside partners nationwide
New office opened in North Carolina, USA
Latttice, the Data Product Workbench for Collibra is now live on the Collibra Marketplace
New product launch: Lenz, the AI Agent Factory
New product launch: Collibra Analyzer, a Collibra Health Check
Cameron Price, CEO & Founder joins John Goode in Raleigh, NC, sharing business-led data products, AI-readiness, and the Decision-Driven Organization with customers and partners
Expanding across the United States — John Goode, Chief Revenue Officer, based in Nashville, is accelerating customer ROI on AI initiatives alongside partners nationwide
New office opened in North Carolina, USA
Latttice, the Data Product Workbench for Collibra is now live on the Collibra Marketplace
New product launch: Lenz, the AI Agent Factory
New product launch: Collibra Analyzer, a Collibra Health Check
DD-03

Trusted Data

Data with known meaning, provenance, quality and governance, available at the point of decision.

Executive summary

Trusted Data is data with known meaning, provenance, quality and governance, available at the point of decision. Stage three diagnoses where the enterprise has trusted data today, where it is missing, and where existing assets need to be elevated.

Why it matters

Decisions taken on untrusted data create downstream risk that AI then amplifies. Trusted data is the precondition for both confident decisions and responsible AI.

What organizations should assess

  • Coverage: how many priority decisions have trusted data behind them
  • Quality, lineage and ownership of the data sources currently in use
  • Where governance is documented but not enforced

How this connects

A trusted data foundation ready to be packaged into reusable, business-led products.

Related assets

Assessment · DD-03-A
Trusted Data Readiness Assessment
Framework · DD-03-F
Trusted Data Framework
Gamma Sales Hub · DD-03-GAMMA
Sales-facing companion (Coming Soon)
Coming soon
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