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Data Tiles · Lili Marsh

Why Crafting Data Into Products Is Essential

Empowering domain owners to transform raw data into actionable insights, zero code required.

Glowing amber craftsman's workbench shaping raw data into faceted, gem-like data product cubes
The Universal Challenge

Turning data into insights

From nimble startups to global enterprises, all have one thing in common: how do they turn their raw data into meaningful insights? In my experience, no matter the size of the company, the challenge is universal. Organizations gather vast amounts of data, but unless that data is crafted into products that provide clear insights, it's just clutter.

Data products allow organizations to democratize data access and bring value faster, making the shift from traditional data management approaches to insight-driven business models.

, Gartner

This is where the concept of data products becomes essential. By crafting data into usable products, each business domain, marketing, sales, finance, can have the precise information it needs to make smarter, faster decisions. But the process has traditionally been complex, leaving domain experts waiting on IT.

That's why I'm excited about Latttice, a solution that puts the power of data product creation into the hands of domain owners themselves, with zero coding required.

Across Domains

The power of data products across domains

Every business domain is unique. Marketing teams need insights to fine-tune campaigns. Sales teams want to predict customer behavior. Finance keeps a close eye on profitability. The only way these teams get the specific information they need is by turning raw data into customised data products.

Hand-drawn diagram of raw data being shaped into marketing, sales and finance data products, each producing tailored outcomes
Fig 1. The same raw data, cut differently for the people who need it.

Companies that harness the power of their data are twice as likely to be in the top quartile of financial performance within their industries, and five times as likely to make faster decisions.

, McKinsey

Traditionally this required heavy involvement from IT, complex queries, data pulling and long turnaround times. As someone who has seen this struggle firsthand, I know how frustrating it is when domain experts don't have the access or tools they need. Opportunities slip away, decisions are delayed, and the business suffers.

The Solution

Why Latttice is the solution

Latttice is the first platform I've seen that truly allows domain owners to create and manage their own data products without relying on IT. For someone who has spent years working at the intersection of business and data, it's a dream come true.

Hand-drawn six-pillar grid of Latttice capabilities: zero-code AI, instant access, fuse and edit, FGA/ABAC governance, tailored to the domain, seamless integration
Fig 2. Six reasons it works for the people closest to the question.

Zero-code, AI-powered simplicity

You don't need to be a data expert or a coder. Ask questions in plain language and get instant insights, Latttice cuts out the complexity that has long been a barrier to valuable data.

In today's digital economy, the ability to democratize data, allowing business users to transform raw data into meaningful products, is what distinguishes leaders from laggards.

, ThoughtWorks

Instant access, seamless fusion

Connect to data wherever it lives, in any analytical platform, no waiting for extracts. Then fuse data products together across domains, enriching insights and editing on the fly as the business changes.

Enterprise-grade security built in

Latttice incorporates computational data governance with fine-grained access control (FGA) and attribute-based access control (ABAC). FGA ensures only the right people see the right products; ABAC applies treatments like masking and encryption, a powerful toolset for domain owners to secure their data products without slowing down.

Developing data products is critical for any organization seeking to drive innovation, enabling faster access to insights across business units, and more informed, timely decisions.

, Deloitte

Tailored, integrated, AI-driven

Whether you're in marketing, sales, or finance, Latttice gives you the tools to create insights that matter to you. Once crafted, you can share data products securely via API to any human or machine consumption point. AI handles the heavy lifting, from simplifying queries to applying governance rules, so generating insight feels effortless.

The Transformation

Empowering domain owners

The most exciting part of Latttice is how it empowers domain owners to take control of their data, by removing the everyday burden of data ownership.

Data democratization allows businesses to remove bottlenecks in data access, empowering every team to create and utilize data products without the need for engineering support.

, Monte Carlo

You no longer have to wait for data teams to translate your business needs into queries. With Latttice you instantly access the data relevant to your domain, shape it into the products you need, fuse them across domains, and visualize the insights that drive better decisions. That's what it takes to be agile, responsive and successful.

From Chaos to Clarity

Crafting data into products is mission-critical

Hand-drawn diagram of chaotic scribbles on the left transforming through Latttice into a clean grid of create, fuse, secure, share on the right
Fig 3. From the everyday burden of data ownership to the daily clarity of decisions made on time.

Latttice is about turning the chaos of raw data into the clarity of actionable insights. By giving business domains the power to create, secure and share data products on their own, we're making it easier than ever to unlock the true value of data.

Whether you're a startup or a global enterprise, crafting data into products is the key to your success, and with Latttice, it's never been easier.

Join a Data Conversation

Lili Marsh.

Headshot of Lili Marsh, Data Tiles

Lili Marsh

Data Tiles

Lili writes on putting data close to the customer, and on the operating models, tools and culture that turn live information into real business momentum.

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Data Conversation with Lili Marsh

A short conversation on why crafting data into products is essential.
References

References

  1. Gartner. Harnessing Data and Analytics to Deliver Value (2020).
  2. McKinsey. The Age of Analytics: Competing in a Data-Driven World (2016).
  3. Deloitte. Data-Driven Enterprise: Unlocking Value from Data (2021).
  4. ThoughtWorks. Building a Digital Business Ecosystem (2020).
  5. Monte Carlo. The Evolution of Data Teams and the Democratization of Data (2022).