Data Tiles
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The Enterprise Shift from Data to Decisions.

For many organizations, the data value chain ends when trusted data becomes available. We believe that is where the real opportunity begins. The Decision Value Chain extends trusted, governed, business-created data products into the decisions, workflows and AI systems that create measurable business outcomes.

Decision-Driven Framework

The Decision Value Chain.

For years, enterprises have focused on building better Data Value Chains. They have invested in platforms, governance, catalogs, pipelines and analytics to make data more trusted and accessible.

That work remains essential.

But the enterprise challenge has changed.

Today, organizations need trusted data to reach the business decisions, workflows and AI systems that depend on it. This is where the Decision Value Chain begins.

Key Insight

The Data Value Chain creates trusted data. The Decision Value Chain creates trusted business outcomes.

The Decision Value Chain connects governed, fit-for-purpose data products to the people, processes and AI systems making decisions every day.

Why It Matters

Why the Decision Value Chain Matters.

Business Decisions First

Decision-driven organizations begin by understanding the decisions that create value, then identify the trusted data products required to support them.

Business-Created Data Products

Business teams define the meaning and purpose of data products while data teams provide governance, quality and technical enablement.

Governance at the Point of Decision

Governance becomes active where data is consumed, ensuring every decision is supported by trusted, contextual and governed information.

AI with Confidence

Trusted AI depends on trusted data products. The Decision Value Chain provides AI agents with governed, traceable and business-ready information.

Our Methodology

How the Decision Value Chain fits the Data Tiles methodology.

  1. Step 1

    Business Outcomes

  2. Step 2

    Critical Business Decisions

  3. Step 3

    Decision Value Chain

  4. Step 4

    Business-Created Data Products

  5. Step 5

    Active Governance

  6. Step 6

    Trusted AI

Rather than treating data as the final outcome, Data Tiles helps organizations connect trusted data products directly to business decisions and AI, creating measurable business value.

Our Products

The execution layer of the Decision Value Chain.

Latttice

The foundation of the Decision Value Chain.

Latttice enables business teams to create trusted, governed, reusable data products without code, providing the foundation of the Decision Value Chain.

Explore Latttice Lenz

Trusted AI on trusted data products.

Lenz builds AI agents on top of trusted data products, ensuring AI decisions are transparent, governed and connected to business context.

Explore Lenz
Read the Market Signal

The full perspective from Harry Linggoputro.

Read the original Market Signal article from Harry Linggoputro, General Manager APJ at Data Tiles, on why the next evolution of the data value chain is the Decision Value Chain.

Read the Market Signal
Related questions

People also ask

Explore the connected concepts that anchor the Decision-Driven Enterprise.

What are Purple People?
Purple People bridge business and technology — they carry the business context AI needs and the technical fluency to bring trusted data and governance to a decision.
What is Active Governance?
Active Governance enforces policy at the point where data is created, served and consumed — trust is applied at runtime, not just written down in a document.
What is a Business-Led Data Product?
A Business-Led Data Product is designed, owned and named by the business function that depends on it — decisions define the product, not pipelines.
What is a Decision-Driven Enterprise?
A Decision-Driven Enterprise organizes data, governance and AI around the decisions the business needs to make — instead of around dashboards or platforms.
What makes data AI-Ready?
AI-Ready data products are contextualized, semantically explicit, lineage-aware, policy-enforced, trust-visible and execution-consistent — so AI can act on them safely.
What is a Data Plugin for AI?
A Data Plugin for AI is the trusted, governed interface that supplies AI systems with the specific context, policies and lineage they need to reason and act correctly.